“Lavender is an aromatic tribute to Provence. It is the fragrant soul of the region.” — Oliver Baussan
Year of Completion / 2014
Categories / Print, Visual System
Kind of Project / Editorial Design, Concept
Project Description /
Redesign an annual report that contains graphs and charts based on the new visual system and apply the system to the whole book design. Moreover, create understandable graphs and charts for the book.
Project Concept /
I chose to design an annual report of Loccitane, which is an aromatherapist cosmetic brand. Loccitane offers sensory delight by spreading the aroma one would experience in the gardens of Provence. The new visual concept is about spreading the fragrance of Loccitane products. To illustrate the idea, I combined spreading watercolor drawings with the product images. Also, the pastel tone of the color palettes I used describes the sense of delight and the fragrance of the cosmetic.